COURSE DURATION: 10 weeks
START DATE: 14 March 2016
LOCATION: The Live Room @ The Brilliant Building, 89 Botany Road, Waterloo, SYDNEY, NSW 2017
A program designed to boost your revenue as a live artist by accurately showcasing your value offering to influencers in the music industry. Over the course of 10 weeks, you will develop the tools and the team to clearly communicate your brand identity to your audience and to the media. Staging an unforgettable experience in front of the industry and showcasing it online, you will show the world what you’re made of and fulfil your dream of becoming a full-time musician.
DID YOU KNOW?*
The ‘not-so-good’ news:
- Recent reports show that only 16% of all Australian musicians earn enough money to sustain a living. In the last census only 7900 people indicated music as their main job.
- When buying recorded music, Australians are three times more likely to support an overseas artist than a local one. 75% of all music sold in Australia is imported.
- Australian recorded music has gone from being ranked third in the world in the ’90s to seventh in 2012.
The good news:
- 57% of Australians attend live music events each year, making music the biggest art form in Australia.
- Live music revenue in Australia is growing, with a 32% increase from 2012- 2013. 6,300 gigs each week across the country helps to sustain almost 15,000 jobs.
- Creativity is flowing: one in five Australians is involved in making music, a 20% increase from 2009-2013.
- The world loves our stuff: overseas royalties collected for Australian songwriters have increased by 24% from 2013-2014.
*Sources: artfacts.australiacouncil.gov.au; musicaustralia.org.au; reports.liveperformance.com.au
Looking at the rest of the world:
- Nigeria, a country with one of the lowest GDPs in the world, has given birth to an innovative music industry over the past decade, richly supported by the public and corporate investment. CNBC reports that in 2014 global annual Nigerian live performance revenues reached around 105 million USD. Record sales have more than tripled in the past five years and industry stakeholders have projected that the country’s entertainment industry would hit one billion USD by 2016.
- A small country like Sweden (population 10 million) is currently the highest net exporter of music per capita in the world. With its tight-knit music scene, knack for writing ‘region-less’ ear-worms and rich government support, it far outperforms Australia with its creative output and copyright revenue earned.